Darryl Daley was born without freckles, they appeared later on in life. Born, bred and based inbetween the monochrome shapes and shades of london. He enjoys colouring the chaos between the negative space with bright ideas made reality. He’s a creative thinker his habits consist of seeing art, watching film, reading and listening. The urge is to push the little things that linger in his mind into innovative design. Type focused and image driven, he rides with a style of no style.
Adidas LDN Rollout Campaign — OHH & Digital Design (2019)
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V&A Friday Lates Series — Art Direction & Visual Identity (2019)
Visual identity for the V&A's Friday Late series inspired by the concept of time. The design is informed by the shadows created by sundials, using elongated typography against a colour palette which evokes a feeling of nightlife. Photos by Fatima Hammal
(paq studio)
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PUMA Wireless festival After party — Visual Communication (2019)
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KAPPA Lookbook SS19 — Collage & Editorial Layout (2019)
Photography and Art direction by Rich London.
Jordi Verciana’s Light Sound Series — Motion Graphics (2018)
Jordi Verciana is a industral designer specializing in lighting. Collaborating on his ‘Light Sound Series’ I was asked to come up with a creative treatment to existing images of his lighting photographed by Salva López.
Arco Studio — Art Direction & Visual Identity (2017)
Based on architectural masterpeices Arco Studio creates refined, minimalist unisex jewellery. Photography by Iringo Demeter
Seen Fifteen Gallery — Logo Design (2015)
Seen Fifteen is a modern photo and visual art space based in Peckham. The idea was to create an identity which represented the DIY nature of pop-up exhibition. Exhibition photography by Heather Shuker. (While at Reason)
Roundhouse — Print (2015)
The Roundhouse is world renowned live performance space which also runs in-house music, theatre, circus and spoken word programmes. Working with existing Roundhouse assets, we created a strong look and feel for the print material for their events and campaigns. Also including the Chairman’s Dinner and the Producing Circle. The items we have produced range from printed postcards and programmes to online adverts and interactive pdfs.
(While at Reason)
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Tricky — Logo Design (2016)
The aim was to create a strong sense of growth from his previous logo. The logotype reflects a personal signature and aims to convey a clean and unique message of new direction whilst staying true to the dark notion of Tricky's musical sound and character. (While at Reason)
Tricky — LP & EP Cover Artwork (2016)
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Scene + Heard Presents Paris Is Burning — Motion Graphics (2017)
A curated cinema event celebrating street culture screening cult classic Paris Is Burning followed by an after party
consisting of a vibrant DJ lineups including Jay Jay Revlon, BBZ and Kenga.
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Me — Art Direction and Visual Identity (2017)
A Video production company based on creating content within the street culture industry.
Originally know as Media Egg the company name was abbrievated and while the oval egg shape was is used as a graphic.
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Nike London School Of Basketball — Logo Concept (2011)
London School of Basketball is a community based innovative program aimed at inspiring and mentoring young people.
The logo works as a graphic tribute to the idea of self development through sport and is expanded throughout the brand. (While at Rosie Lee)
Chris Gollon — Site Design (2016)
Chris Gollon is a British artist represented by IAP Fine Art. The website creates a clear space in which the art can sit comfortably
as the focal point. (While at Reason)
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Scene + Heard Co Founder — Art Direction Visual Identity (2017)
A curated cinema event celebrating street culture screening cult classic films followed by an after party
consisting of vibrant DJ lineups. The ethos is DIY cinema and Living Room Vibes.
Nike All City — Berlin Marathon Tee Design (2011)
Nike Run Dem Crew is a London based creative community founded by Charlie Dark. The tee was created as part of their uniform pack
for their first Berlin marathon. The typographic collage and bold contemporary aesthetic reflects the shapes and space of the London inner city landscape. (While at Rosie Lee)
Nike RDC Taper — Book (Zine) Design (2011)
A publication was produced to celebrate the completion of Nike Run Dem Crew’s Berlin marathon. The fanzine is a collection of member
emails, texts and photos from the event. Taking inspiration from a designer's scrapbook, the layout is clean and uses a dynamic composition
which gives the book a storytelling feel and character. (While at Rosie Lee)
Nike CTR 360 — Rollout Campaign (2011)
Nike CTR 360 Maestri is a line of football boots manufactured by Nike. Working within a creative team, the Nike global asset pack
was used to create window displays and in store graphics which were rolled out in department stores across the country. (While at Rosie Lee)
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Jiro Dreams Of Sushi — Film Poster Concept (2017)
Nike Free — Rollout Campaign (2011)
Working within a creative team, the Nike global asset pack was used to create window displays and in store graphics
which were rolled out in department stores across the country. (While at Rosie Lee)
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The Book Of Genesis — Concept Design (In progress)
Seen Fifteen is a modern photo and visual art space based in Peckham.
The idea was to create an identity which represented the DIY nature of pop-up exhibitions
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A Spike Lee Joint — Film Poster Concepts (2016)
Seen Fifteen is a modern photo and visual art space based in Peckham.
The idea was to create an identity which represented the DIY nature of pop-up exhibitions
RECENT CLIENTS
- V&A Musuem
- Puma
- Jordi Veciana
- V&A
- Montoya
- Arco Studio
- ME TV
- Root + Bone Publication
- Tom Dixon
- IAP Fine Arts
- Roundhouse
- White Stuff
- Festival Republic
- Nike
FL / STUDIO HISTORY
- Scene + Heard, Present
- Tom Dixon, 2016 – 2017
- Reason Design, 2013 – Present
- White Stuff, 2013 – 2014
- Sky Creative, 2011 – 2012
- ODD, 2011
- Harrimon Steel, 2011
- Rosie Lee, 2010 – 2011
- Accept & Proceed, 2009
EDUCATION
- Middlesex University, 2008
BA Honors Graphic Design
- Southwark College, 2006
HND Graphic Design - D&AD Talent Pool, 2006
SKILLS
- Adobe Creative Suite
- Photography
- Video Editing
- Motion Graphics